Congruence at the Core

We work with organisations – business, social, education and governance, that are interested in building institutions and strategies that are congruent with the social system they are part of. Organisations that are interested in building deep relevance and enduring value.

The Primalise approach helps organisations that over-think, over-plan, over-do and are yet not able to live their potential.

We live in a world that runs on induced aspirations, induced motivation and induced satisfaction. This has made us ‘deliberate’ and ‘dependent’ beings that have lost the ability to be.

Organisations and individuals aren’t living their being anymore, they are trying to live someone else’s being.

We help organisations and people reconnect with their primality, create their own meaning-making, choice-making compass and be their best selves.