Defining Primalise: Primalising is not about going back, but about going deep. It is about reconnecting with, to use Marx’s term, our Gattungswesen – our being. It is about finding congruence, as an individual, institution or business. It is about living our being.
Primalise was conceived with an intent to help individuals, institutions and businesses reconnect with their core essentials, create their own meaning-making, choice-making compass and chart a roadmap to a meaningful future.