Primalise was conceived with an intent to help organisations and people reconnect with their primality, create their own meaning-making, choice-making compass and be their best self.

To enable entities (collectives and individuals) to find ways of unraveling the true nature of their being and of their living; and of congruence between the two.

To reintegrate core essentials into the present and future.

To reestablish meaningfulness and dignity in relatedness – within our subsystems and with the larger ecosystems that we are a part of.


Living your Being

Based on the principle of ‘living your being’, we have developed an approach that enables organisations to re-envision their future by re-anchoring themselves to their core essentials; it involves entities first making sense of the social systems they are (or want to be) part of and then arriving at the role that they are uniquely placed to play as part of it.

Primalise takes inspiration from natural systems or manmade systems that have endured.

The Risk of Irrelevance

Looking at the society as a collective of consumers that need to be decoded and targeted in order to capture market share is a very transactional approach to building organisations; one that keeps organisations in constant fear of losing relevance.

Organisations that achieve enduring relevance are built and run differently. They are:

  • Adaptive, and not rigid: ecosystems are complex and adaptive; organisations that are subsystems of these ecosystems can’t be rigid if they wish to remain relevant.
  • Built to deliver emergence, not just predictability: organisations that are built around predictability fight all forms of uncertainties, even those that will help them find new relevance. Organisations designed to leverage emergence evolve in unanticipated ways.
  • Meaningful, and not transactional: Organisations that aren’t anchored around a meaningful purpose lose direction and become insecure and transactional
  • Congruent, and not exploitative: Enduring organisations have congruence at their core. They are in perpetual pursuit of congruence with their being (purpose); Usual organisations try to exploit the ecosystem they are part of; they compete to exploit.

The Elegance of Congruence
It has taken nature 3.8 billion years of emergence driven by principles that are innocent yet profound and approaches that are coherent yet complex, to achieve the elegance.

Nature is an ecosystem that elegantly integrates all diverse entities with the integrity of the collective. Where, every entity simply lives its being and the intricate whole emerges.

Designing Ecosystems
We humans have been designing our own ecosystems using our ingenuity. The thinking and innovation that has evolved over centuries has led to creation of highly complex manmade systems. Systems that have brought us both, fulfillment and disillusionment in equal measure.

One key aspect that differentiates nature’s systems from manmade systems is relentless pursuit of congruence.
In manmade systems individual entities aren’t usually living in congruence with their being. Systems aren’t usually in congruence with their subsystems and the suprasystems they are part of.

As we find it difficult to deal with perpetual pursuit of congruence, amongst other tradeoffs, we design our systems around predictability, while nature’s systems are built around emergence.

How would nature do it?
Primalise is an approach that tries to decode the master designer of systems – the nature.
An approach that helps both organisations and individuals live their being, by design.