Primalise helps business and social organisations negotiate stepchanges

Every industry must go through a stepchange when the paradigm it operates in, reaches its limit and evolution begins to slow down. For the industry to grow further, it must shift out of the current paradigm. But that doesn’t come easy to the incumbents because they remain trapped in their own mental models.

Most organisations are adept at continuous improvement – gradual, incremental changes that improve their efficacy and efficiency. For continuous improvement, tweaks at activity and process level are good enough. Stepchanges require reimagining systems, which requires deeper and broader thinking; and fundamentally different tools. It requires identifying and rethinking the foundational mental models.

Mental Models are algorithms of the mind

They are deep rooted thinking constructs that govern the way we make meaning, and make choices. It’s not uncommon to see whole industries or sectors trapped in their old mental models. That’s when they need a step-change.

Reconnecting with Core Essentials and Finding Congruence

An organisation is part of two suprasystems – the industry/category/sector ecosystem and the sociocultural system. In order to thrive and remain relevant, it must look beyond its value chain and make sense of the suprasystems; and its role and influence in them. This requires primalising – reconnecting with its core essentials.

Primalise helps business and social organisations to map the two suprasystems – industry/category/sector and sociocultural, reconnect with their core essentials, commit to a compelling core purpose, and work back from it to arrive at a pursuit strategy roadmap.

Mapping Socioeconomic and Sociocultural Systems

Primalise uses a tool called Deconstruct to Reconstruct to map the industry/category/sector ecosystem – the supply side, the demand side and access. Followed by mapping the value flows – offerings, economic, data/intelligence and relationship to arrive at the role that the organisation is uniquely placed to play in the ecosystem it is part of.

Primalise uses autoethnography tools to help organisations make sense of and map the sociocultural systems they are part of or would like to cater to.

Our culture is our life organising system, our meaningplex – a complex yet coherent matrix of meanings, complete with its values, norms and artefacts.

An organisation that wishes to be part of a culture must understand all its dimensions – physical, social and mental artefacts.

Living, Learning, Livelihood

In an ideal sociocultural system, living, learning and livelihood processes are all seamlessly interwoven in a synergistic manner. Reductionist approaches silo complex systems in order to make sense of them or manage them, using processes that were never designed to decode complexity.

Primalise works with organisations that straddle all three. Through our projects and ongoing research we are attempting to arrive at elegant ways to make sense of and reimagine sociocultural and socioieconomic systems.

Contact Primalise


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