Practice

Recent Projects

EkStep Foundation (“EkStep”‚Äč) is a non-for-profit foundation that aims to extend learning opportunities to millions of Indian children through a collaborative, universal platform that facilitates creation and consumption of educational content. EkStep is founded by Nandan Nilekani, Rohini Nilekani and Shankar Maruwada in collaboration with the leadership team that was instrumental in developing the Aadhaar project.

Primalise anchored the following:

Deep immersion into the child’s universe.

Identifying the current early childhood mental models, and the shifts needed.

Developing building blocks that have the potential to stepchange the current system.

Primalise anchored an ecosystem-wide initiative for the Windows-Intel (Wintel) ecosytem; aimed at developing a stepchange strategy for the premium segment. Led by Intel and Microsoft, the initiative included the ecosystem partners – OEMs (HP, Dell, Asus, Acer, Lenovo) and the retail partners

Nestle Philippines

To study the sociocultural context of the MILO consumer and develop the renovation strategy.

Business and Content stepchange strategy for Zee Kannada, Telugu, Hindi, Sarthak (Odia) and Tamil

Stepchange strategy for HP PLC – Print Learn Centres

Mahindra EV proposition with HMI – Human-Machine Interface as a differentiator